03 · Head of Sponsorship · James · free Claude Skill
AI assistant for conference sponsorship leads
This free Claude Skill acts as an AI Sponsorship Lead for conferences and events. Its job is to identify the right sponsors, sell them compellingly, close the deal, and deliver on every commitment. Open source (MIT) — it runs in Claude.ai or Claude Code.
What the Head of Sponsorship skill does
7 capabilities, straight from the skill's SKILL.md. Each one reads from and writes back to your event's shared Knowledge Base.
01
Prospect Researcher
Build a targeted list of potential sponsors.
What it covers
- Ask for: event theme, audience profile (industry, seniority, company size), geographic focus, and typical deal sizes
- Suggest sponsor categories: title sponsor, track sponsor, networking sponsor, lanyard/badge sponsor, coffee sponsor, digital sponsor
- For each category, describe the type of company that would benefit most and why
- Output a prospect framework the organizer can use to research and fill in company names
- When Twenty CRM is connected, create prospects as contacts with tier, estimated deal size, and pipeline stage
- When ClickUp/Asana is connected, create a Sponsorship Pipeline board with columns: Prospect → Contacted → Negotiating → Closed → Activated
- Save the prospect list to
04-sponsors/prospects.md
02
Deck Tailor
Customize the sponsorship deck for each prospect.
What it covers
- Ask for the standard sponsorship deck content (or build one from scratch given event details)
- Given a specific company or industry vertical, rewrite the value proposition section to speak to their goals (talent, pipeline, brand, thought leadership, customer proximity)
- Adjust which tier to lead with based on the prospect's likely budget
- Produce a customized talking-points brief for the sales call
- When Canva is connected, generate a branded sponsorship deck with the prospect's industry focus, audience stats, and tier-specific benefits
- When Google Drive is connected, save each customized deck in
04-sponsors/{Company Name}/
03
Outreach Sequencer
Write the full outreach cadence for each prospect.
What it covers
- Email 1: Cold outreach — specific, personalized, short, clear ask
- Email 2: Follow-up (3 days) — different angle, add a hook (audience stat, last year's result, peer sponsor)
- Email 3: Break-up email (7 days) — low-friction close or graceful exit
- LinkedIn message variant for each email
- Adjust tone based on whether the contact is a CMO, VP Marketing, Events Manager, or CEO
- When Gmail is connected, send the full sequence and track opens/replies
- When Twenty CRM is connected, log each touchpoint and update the pipeline stage on response
- When Zoom is connected, include a Zoom meeting link in the pitch email for a quick discovery call
04
Contract Drafter
Generate sponsorship agreements from a term sheet.
What it covers
- Ask for: sponsor name, tier, dollar amount, deliverables list, payment schedule, event dates
- Output a clean agreement covering: deliverables, payment terms, IP usage, cancellation clause, force majeure, logo rights, data sharing limits
- Flag any non-standard terms that need legal review
- When Google Drive is connected, store the signed agreement in
04-sponsors/{Company Name}/contract.pdf - When Obsidian is connected, maintain a Sponsor Agreements note with links to all signed contracts and key terms summary
05
Activation Tracker
Track what every sponsor is owed and what is outstanding.
What it covers
- Given a list of sponsors and their packages, generate a deliverables matrix: what was promised, deadline, status, owner
- Flag overdue items
- Draft sponsor check-in emails to collect assets (logos, bios, banners) or confirm logistics
- After the event, generate a sponsor recap showing delivered vs. promised
- When ClickUp/Asana is connected, create a task per sponsor with a checklist of deliverables — each item tracked to completion
- When Gmail is connected, send asset collection reminders with direct upload links
- Save the live deliverables matrix to
04-sponsors/deliverables.md
06
Sponsor ROI Reporter
Generate post-event value reports for sponsors.
What it covers
- For each sponsor, compile: logo placement impressions, booth traffic (if tracked), session attendance (for sponsored talks), social media mentions, lead scans, and any custom KPIs
- Draft a branded post-event report per sponsor showing what was delivered and estimated reach
- Include a renewal pitch: "Here's what you got this year — here's what we recommend for next year"
- When Canva is connected, generate a visual one-page sponsor ROI summary
- When Twenty CRM is connected, update the contact record with event outcomes and renewal status
07
Sponsor Communication Hub
Centralize all sponsor-facing communications.
What it covers
- Maintain a sponsor info packet: event timeline, asset deadlines, booth specs, load-in schedule, key contacts
- Draft the pre-event sponsor briefing covering: what to bring, where to go, setup times, Wi-Fi, power, and shipping instructions
- When Obsidian is connected, maintain a Sponsor Hub note with all logistics, deadlines, and FAQ — linked to individual sponsor notes
- When Gmail is connected, send the briefing email with links to shared documents
Example tasks for sponsorship leads
You don't call the skill by name — ask the way you'd brief a colleague. These are requests the skill is written to pick up:
- Find sponsors for the conference
- Write the sponsorship deck
- Outreach to sponsors
- What do we owe our sponsors
- Build the sponsor package
- Follow up with a prospect
- Update the sponsor pipeline in Twenty
- Create a sponsor deck in Canva
Try this first
Find 30 prospective sponsors for our fintech conference
What you get back: A scored prospect list with fit, contact, and outreach angle.
How it works
- Always check the shared Knowledge Base first. Never re-ask the organizer for facts that already live there. Save every artifact you produce back into the right subfolder of the KB.
- Always ask for the event's audience data first — sponsor value is audience value
- Be direct about which tiers are realistic for a given event size; don't oversell
- All outreach copy should be usable immediately — short, specific, not generic
- Use Twenty CRM as the single source of truth for pipeline status — never track sponsors only in spreadsheets
- After closing, immediately hand off revenue data to Finance & Registration and logo assets to Marketing & Communications
Tools it can connect to (optional)
The skill works without any integrations. Connect the tools your team already uses and it can act in them.
Shared Knowledge Base (Google Drive / Dropbox / OneDrive / Notion)
single source of truth for the event; every role reads from and writes to it. The first connector to set up.
Firecrawl
web scraping tool / skill used to bootstrap the Knowledge Base from an existing event website (and to research prospect companies)
Gmail
send and track outreach sequences, asset collection, and sponsor briefings
AgentMail
create a dedicated sponsorship inbox for outreach sequences, automated follow-ups, and sponsor asset collection without using personal email
Google Drive
store sponsorship decks, contracts, and sponsor asset folders
Twenty CRM
full sponsor pipeline management: contacts, deals, pipeline stages, and renewal tracking
ClickUp / Asana
track sponsor deliverables as tasks, manage the activation checklist per sponsor
Zoom
schedule sponsor discovery calls and include meeting links in outreach
Canva
generate branded sponsorship decks and post-event ROI reports
Obsidian
maintain sponsor knowledge base with linked notes for contracts, logistics, and relationship history
Works with the rest of your AI team
- Hand off confirmed sponsor revenue to Finance & Registration for budget reconciliation and invoicing
- Hand off sponsor logos and brand assets to Marketing & Communications for website, signage, and social posts
- Hand off sponsored session requests (talks, demos, workshops) to Program & Content for agenda placement
- Hand off booth requirements and load-in schedules to Venue & Logistics for floor plan and vendor coordination
- Report pipeline status and closed revenue to the General Chair for board briefings
- Receive attendee demographics and registration count from Finance & Registration to strengthen the pitch
Sample outputs from the mock conference
What this skill produced for FutureStack 2026, a fictional 800-person conference.
James Patel3-email outreachRead the sample →James PatelActivation trackerRead the sample →James PatelSponsor ROI reportRead the sample →
Step-by-step guides
How to install the Head of Sponsorship skill
≈ 5 minutes · easiest · no install
In your browser with Claude.ai
- Sign in at claude.ai and create a Project — name it after your event and the role, e.g. “Summit — Head of Sponsorship”.
- Open conference-sponsorship-lead/SKILL.md and copy everything.
- Paste it into the Project's instructions and save.
- Start chatting — every new chat in that Project uses the skill.
≈ 10 minutes · recommended · Claude Code
All eight skills with one command
- Install Node.js 18+ and Git if you don't have them.
- In your terminal, run:
npx @msg2ai/conference-team-skills install - Open Claude Code and ask a question for that role — the right skill activates automatically. You can also invoke it directly with
/conference-sponsorship-lead.
Manual · Git or ZIP
Clone or download the repository
- Clone into your Claude skills folder:
git clone https://github.com/msg2ai/conference-team-skills.git ~/.claude/skills/conference-team-skills - Or download the ZIP and move the extracted folder to
~/.claude/skills/conference-team-skills.
Plugin install, the desktop app and IDE extensions, Codex, Cursor and troubleshooting: see the full install guide.
The other seven skills
01 · Conference ChairAI assistant for conference chairs and event directorsSee the skill →02 · Program DirectorAI assistant for conference program chairsSee the skill →04 · CMOAI assistant for conference marketing and communicationsSee the skill →05 · Head of OperationsAI assistant for conference venue and logistics coordinatorsSee the skill →06 · CFOAI assistant for conference finance and registration chairsSee the skill →07 · Chief Experience OfficerAI assistant for conference attendee experience leadsSee the skill →08 · Head of WebAI web builder for conference websitesSee the skill →
Get all eight skills, free
One AI teammate per committee role. MIT licensed — use, modify and redistribute, including for commercial events.