Guide · uses the Head of Sponsorship skill
How to build a conference sponsorship prospectus with Claude
A sponsorship prospectus — the sponsor deck or sponsor package — only sells if it speaks to what a sponsor gets from your audience. The Sponsorship Lead skill starts from your audience data, proposes the sponsor categories that fit, then rewrites the value proposition for each prospect.
What you'll need
- Your event theme
- An audience profile: industry, seniority, company size
- Geographic focus and typical deal sizes
- Your existing sponsorship deck content, if you have one (the skill can also build one from event details)
Step by step
- Load the Sponsorship Lead skill. Paste the conference-sponsorship-lead SKILL.md into a Claude.ai Project, or install all eight skills for Claude Code. Install steps →
- Start with the audience. Give Claude the event theme, audience profile, geographic focus and typical deal sizes. The skill asks for audience data first because sponsor value is audience value.
- Define the sponsor categories. Ask for the category structure — title, track, networking, lanyard/badge, coffee and digital sponsors — with the type of company that benefits most from each and why.
- Build or paste the standard deck. Paste your current deck content, or ask Claude to build one from scratch from your event details.
- Tailor it per prospect. Name a company or industry vertical. Claude rewrites the value proposition around their goals (talent, pipeline, brand, thought leadership, customer proximity) and picks which tier to lead with based on their likely budget.
- Get the sales-call brief. Ask for a customized talking-points brief for the call with that prospect.
- Optional: generate and file the deck. With Canva connected, the skill generates a branded deck with the prospect's industry focus, audience stats and tier-specific benefits. With Google Drive connected, each tailored deck is saved in 04-sponsors/{Company Name}/.
Example prompt
Find 30 prospective sponsors for our fintech summit in NYC. Tailor our deck for the top three.
Good to know
- The skill is told to be direct about which tiers are realistic for your event size rather than oversell.
- Follow up with the outreach sequence: a cold email, a 3-day follow-up and a 7-day break-up email, each with a LinkedIn variant.
From the skill's SKILL.md
The exact instructions the Head of Sponsorship skill gives Claude for this workflow.
Prospect Researcher
Build a targeted list of potential sponsors.
What it covers
- Ask for: event theme, audience profile (industry, seniority, company size), geographic focus, and typical deal sizes
- Suggest sponsor categories: title sponsor, track sponsor, networking sponsor, lanyard/badge sponsor, coffee sponsor, digital sponsor
- For each category, describe the type of company that would benefit most and why
- Output a prospect framework the organizer can use to research and fill in company names
- When Twenty CRM is connected, create prospects as contacts with tier, estimated deal size, and pipeline stage
- When ClickUp/Asana is connected, create a Sponsorship Pipeline board with columns: Prospect → Contacted → Negotiating → Closed → Activated
- Save the prospect list to
04-sponsors/prospects.md
Deck Tailor
Customize the sponsorship deck for each prospect.
What it covers
- Ask for the standard sponsorship deck content (or build one from scratch given event details)
- Given a specific company or industry vertical, rewrite the value proposition section to speak to their goals (talent, pipeline, brand, thought leadership, customer proximity)
- Adjust which tier to lead with based on the prospect's likely budget
- Produce a customized talking-points brief for the sales call
- When Canva is connected, generate a branded sponsorship deck with the prospect's industry focus, audience stats, and tier-specific benefits
- When Google Drive is connected, save each customized deck in
04-sponsors/{Company Name}/
More guides
How to write a conference Call for Speakers with ClaudeRead the guide →How to review and rank conference speaker submissions with ClaudeRead the guide →How to build a conference planning timeline with ClaudeRead the guide →How to create a conference run-of-show with ClaudeRead the guide →
Try it with the Head of Sponsorship skill
Free and MIT licensed. Paste it into Claude.ai in five minutes, or install all eight for Claude Code with one command.