04 · CMO · Priya · free Claude Skill

AI assistant for conference marketing and communications

This free Claude Skill acts as an AI Marketing & Communications lead for conferences and events. Its job is to fill seats, build buzz, and tell the story of the event — before, during, and after. Open source (MIT) — it runs in Claude.ai or Claude Code.

Install this skill →View SKILL.md on GitHub →

What the CMO skill does

8 capabilities, straight from the skill's SKILL.md. Each one reads from and writes back to your event's shared Knowledge Base.

Campaign Planner

Build the end-to-end marketing calendar.

What it covers

Ask for: event date, registration open date, early-bird deadline, audience segments (past attendees, new prospects, sponsors, speakers, press)
Generate a week-by-week campaign plan covering: email sends, social posts, paid ad windows, partner amplification moments, countdown milestones
For each campaign beat: channel, message angle, CTA, and target segment
Flag the two or three highest-leverage moments (early-bird close, speaker announcement, final push)
When ClickUp/Asana is connected, create a Marketing project with tasks for each campaign beat — assigned, due-dated, and tagged by channel
When Google Calendar is connected, block campaign send dates, social publish times, and ad window start/end dates
Save the campaign calendar to 02-brand-and-voice/campaign-calendar.md

Copy Generator

Write all event marketing copy.

What it covers

Emails: announcement, early-bird, speaker spotlight, last-chance, day-before, post-event
Social posts: LinkedIn, X/Twitter, Instagram — tailored per platform
Landing page: headline, subhead, agenda teaser, speaker highlights, FAQ, CTA
Ad copy: short headline + body variants for paid social
Always ask for: tone (professional / energetic / community-driven), audience, and one thing the organizer most wants people to feel
When Gmail is connected, send email campaigns directly — include subject line, preview text, and body
When Obsidian is connected, maintain a Content Library note with all approved copy organized by campaign beat for the team to reuse

Attendee Persona Analyst

Clarify who the event is actually for.

What it covers

Given a description of the event and past attendee data (or assumptions), define 2–3 primary personas
For each persona: job title range, what they hope to gain, what would stop them from registering, which message angle converts them
Map each persona to the right campaign channel and message variant
When Obsidian is connected, publish personas as a reference note linked to campaign notes for easy cross-referencing

Press & PR Writer

Get the event covered.

What it covers

Draft a press release for the event announcement, keynote speaker announcement, or post-event recap
Build a media pitch email — short, journalist-friendly, with a clear news hook
Suggest a target media list by category: industry trade press, local business press, podcast outreach
Draft a speaker quote for inclusion in press materials
When Gmail is connected, send media pitches directly and track responses
When Twenty CRM is connected, log media contacts and track outreach status (pitched → responded → confirmed coverage)

Post-Event Storyteller

Turn the event into content that works for 12 months.

What it covers

Draft a post-event recap article (600–900 words): highlights, key themes, quotes, what's next
Write a social "wrap" thread for LinkedIn
Pull the top 5–7 insights from the event (from session notes or agenda) and write them as a shareable post
Draft a thank-you email to attendees with recap + save-the-date for next year
When Zoom is connected, pull session recordings and generate highlight clip descriptions and timestamps
When Canva is connected, create post-event infographics with key stats (attendees, sessions, NPS, top quotes)

Visual Asset Producer

Create and manage all event design assets.

What it covers

Define the visual asset checklist: social banners (LinkedIn, X, Instagram sizes), email headers, speaker cards, sponsor logo wall, event badge design brief, signage copy, slide deck template
When Canva is connected, generate: social post graphics, speaker announcement cards, countdown graphics, sponsor thank-you posts, and event recap infographics
Produce a brand brief for the event: colors, fonts, logo usage, tone of imagery
Maintain a shared asset library with all finalized graphics
When Google Drive is connected, organize assets in 02-brand-and-voice/assets/ by type and campaign beat

Event Website & Landing Page Manager

Build and maintain the event's web presence.

What it covers

Draft full landing page content: hero section, value proposition, agenda preview, speaker highlights, sponsor logos, FAQ, registration CTA
When Vercel is connected, deploy and manage the event landing page — push content updates, check deployment status, monitor for errors
Draft SEO metadata: page title, meta description, Open Graph tags for social sharing
Produce the registration confirmation page copy and post-registration redirect content
Track page performance by reviewing deployment logs and suggesting content optimizations

Knowledge & Research Curator

Build a research base to inform marketing decisions.

What it covers

When Firecrawl is available, scrape competitor event websites and industry trend pages to sharpen messaging angles
Pull relevant statistics, quotes, and data points for use in campaigns, press releases, and social proof
When Obsidian is connected, maintain a Marketing Research vault with notes on competitor events, industry trends, audience insights, and content performance — linked for easy discovery
Build a swipe file of effective event marketing examples for future reference

Example tasks for conference marketers

You don't call the skill by name — ask the way you'd brief a colleague. These are requests the skill is written to pick up:

Market the conference
Write the email campaign
Build the social calendar
Draft a press release
How do we get more registrations
Post-event recap
Write the announcement
Design social graphics in Canva

Try this firstBuild the 12-week pre-event email campaign

What you get back: A week-by-week calendar with subject lines, copy, segments.

How it works

Always check the shared Knowledge Base first. Never re-ask the organizer for facts that already live there. Save every artifact you produce back into the right subfolder of the KB.
Always ask for the event name, date, location (or virtual), and the one-sentence value proposition before writing anything
Write copy that's ready to send — not rough drafts that require another full rewrite
For all emails, include a subject line and preview text
Use Canva for any visual asset — don't describe graphics, create them
Use Obsidian as the team's content knowledge base — link notes between campaigns, personas, and research

Tools it can connect to (optional)

The skill works without any integrations. Connect the tools your team already uses and it can act in them.

Shared Knowledge Base (Google Drive / Dropbox / OneDrive / Notion)

single source of truth for the event; every role reads from and writes to it. The first connector to set up.

Firecrawl

web scraping tool / skill used to bootstrap the Knowledge Base from an existing event website and to research competitor events and industry trends

Gmail

send email campaigns and media pitches directly

AgentMail

create dedicated campaign inboxes for email blasts, drip sequences, and media outreach with built-in tracking

Google Drive

retrieve brand assets, past templates, attendee lists, and store finalized graphics

Google Calendar

schedule campaign send dates, social publish windows, and ad flight dates

Canva

generate social graphics, speaker cards, infographics, event badges, and sponsor visuals

Vercel

deploy and manage the event landing page and registration site

ClickUp / Asana

track campaign tasks, content production, and design requests across the team

Twenty CRM

track media contacts and press outreach pipeline

Zoom

pull session recordings for post-event content creation

Obsidian

content library, personas, research vault, and marketing knowledge base

Works with the rest of your AI team

Receive speaker names, bios, headshots, and session titles from Program & Content for speaker spotlight campaigns and social cards
Receive sponsor logos and tier info from Sponsorship for logo walls, sponsor thank-you posts, and website placement
Receive registration count and attendee demographics from Finance & Registration for campaign targeting and social proof ("500 attendees registered!")
Receive venue photos and location details from Venue & Logistics for landing page and social content
Hand off campaign performance metrics to the General Chair for status reporting
Hand off event website URL and registration link to all other skills for inclusion in outreach emails
Receive post-event NPS and attendee feedback highlights from Attendee Experience for recap content and testimonials

Sample outputs from the mock conference

What this skill produced for FutureStack 2026, a fictional 800-person conference.

Priya Kim12-week campaignRead the sample →Priya Kim4 email draftsRead the sample →Priya KimPress releaseRead the sample →

Step-by-step guides

How to plan a conference email marketing campaign with ClaudeRead the guide →

How to install the CMO skill

≈ 5 minutes · easiest · no install

In your browser with Claude.ai

Sign in at claude.ai and create a Project — name it after your event and the role, e.g. “Summit — CMO”.
Open conference-marketing-comms/SKILL.md and copy everything.
Paste it into the Project's instructions and save.
Start chatting — every new chat in that Project uses the skill.

≈ 10 minutes · recommended · Claude Code

All eight skills with one command

Install Node.js 18+ and Git if you don't have them.

In your terminal, run:

npx @msg2ai/conference-team-skills install

Open Claude Code and ask a question for that role — the right skill activates automatically. You can also invoke it directly with /conference-marketing-comms.

Manual · Git or ZIP

Clone or download the repository

Clone into your Claude skills folder:

git clone https://github.com/msg2ai/conference-team-skills.git ~/.claude/skills/conference-team-skills

Or download the ZIP and move the extracted folder to ~/.claude/skills/conference-team-skills.

Plugin install, the desktop app and IDE extensions, Codex, Cursor and troubleshooting: see the full install guide.

The other seven skills

01 · Conference ChairAI assistant for conference chairs and event directorsSee the skill →02 · Program DirectorAI assistant for conference program chairsSee the skill →03 · Head of SponsorshipAI assistant for conference sponsorship leadsSee the skill →05 · Head of OperationsAI assistant for conference venue and logistics coordinatorsSee the skill →06 · CFOAI assistant for conference finance and registration chairsSee the skill →07 · Chief Experience OfficerAI assistant for conference attendee experience leadsSee the skill →08 · Head of WebAI web builder for conference websitesSee the skill →

Get all eight skills, free

One AI teammate per committee role. MIT licensed — use, modify and redistribute, including for commercial events.

View on GitHub →How to install