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Guide · uses the CMO skill

How to plan a conference email marketing campaign with Claude

Registrations come from a sequence, not a single blast. The Marketing & Communications skill builds a week-by-week campaign calendar across email, social, paid and partner channels, flags the moments that matter most, and writes the copy with subject lines and preview text.

Get the CMO skill →What the skill does

What you'll need

Step by step

  1. Load the Marketing & Comms skill. Paste the conference-marketing-comms SKILL.md into a Claude.ai Project, or install all eight skills for Claude Code. Install steps →
  2. Give the basics. The skill asks for the event name, date, location and one-sentence value proposition before writing anything, then for the registration open date, early-bird deadline and segments.
  3. Get the week-by-week plan. Claude plans email sends, social posts, paid ad windows, partner amplification moments and countdown milestones — each beat with channel, message angle, CTA and target segment.
  4. Focus on the big moments. The plan flags the two or three highest-leverage moments: early-bird close, speaker announcement, final push.
  5. Write the emails. Ask for the announcement, early-bird, speaker spotlight, last-chance, day-before and post-event emails. Give the tone, audience and the one thing you want people to feel; every email comes with a subject line and preview text.
  6. Optional: schedule and send. With ClickUp or Asana connected, each campaign beat becomes a task. With Google Calendar connected, send dates and ad windows are blocked. With Gmail connected, campaigns can be sent directly.
Example promptBuild the 12-week pre-event email campaign — we need to hit 2,000 registrations.

What you get back: A week-by-week calendar with subject lines, copy, segments.

Good to know

From the skill's SKILL.md

The exact instructions the CMO skill gives Claude for this workflow.

Campaign Planner

Build the end-to-end marketing calendar.

What it covers
  • Ask for: event date, registration open date, early-bird deadline, audience segments (past attendees, new prospects, sponsors, speakers, press)
  • Generate a week-by-week campaign plan covering: email sends, social posts, paid ad windows, partner amplification moments, countdown milestones
  • For each campaign beat: channel, message angle, CTA, and target segment
  • Flag the two or three highest-leverage moments (early-bird close, speaker announcement, final push)
  • When ClickUp/Asana is connected, create a Marketing project with tasks for each campaign beat — assigned, due-dated, and tagged by channel
  • When Google Calendar is connected, block campaign send dates, social publish times, and ad window start/end dates
  • Save the campaign calendar to 02-brand-and-voice/campaign-calendar.md

Copy Generator

Write all event marketing copy.

What it covers
  • Emails: announcement, early-bird, speaker spotlight, last-chance, day-before, post-event
  • Social posts: LinkedIn, X/Twitter, Instagram — tailored per platform
  • Landing page: headline, subhead, agenda teaser, speaker highlights, FAQ, CTA
  • Ad copy: short headline + body variants for paid social
  • Always ask for: tone (professional / energetic / community-driven), audience, and one thing the organizer most wants people to feel
  • When Gmail is connected, send email campaigns directly — include subject line, preview text, and body
  • When Obsidian is connected, maintain a Content Library note with all approved copy organized by campaign beat for the team to reuse
How to build a conference sponsorship prospectus with ClaudeRead the guide →How to write a conference Call for Speakers with ClaudeRead the guide →How to review and rank conference speaker submissions with ClaudeRead the guide →How to build a conference planning timeline with ClaudeRead the guide →

Try it with the CMO skill

Free and MIT licensed. Paste it into Claude.ai in five minutes, or install all eight for Claude Code with one command.

Install the skill →See all 8 skills